Tradetec Skyline

Getting the most out of your trade show display - trade show tips & pointers:

Captivate your trade show audiences attention from many feet way, high quality graphics that display your message can capture attention from across the trade show floor.

Design a trade show display that will give your audience a vision of what your company you will be in the future.

Simple messages can portray a powerful message, most trade show attendees have in mind what they are looking for, catering to what’s up and coming will lead them into your trade show display.

Designing your trade show display with a table further inside your exhibit booth so prospects will have to come in and look around.  If you have your literature and your trade show giveaways to close to the front, they will grab and go, leaving no opportunity to engage in conversation or communicate your message.

Sending out a teaser mailing before the show, with a tag line message and small graphic that is part of your trade show display will give them a feeling of familiarity.

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Looking to stretching your trade show budget dollar? Some simple trade show tips that will help you defray costs of exhibiting.

Don’t ship every single piece of literature in your arsenal, by limiting your selection, it gives you the opportunity to suggest an after the trade show meeting to get the customer all the qualified information they need.  Giving your company the opportunity to get in front of them, as a qualified lead.

Giveaways are always a hot item for attendees, seeking out the latest gadget.  Make the attendee’s work for your high end giveaways, with a pre-show marketing campaign, you can invite them to receive your tchotcke, this gives your booth staff the opportunity to meet and discuss how your company can be a solution provider for their needs.

If you attend several shows a year, have your giveaways shipped from show to show, this will reduce your shipping costs drastically.

Attend installation of your booth to monitor the labor hours. If set up takes place on Sunday, Request to do some of the set up on Saturday to reduce the amount of double time. Most of the time this option is available.

Resist “add-ons” and have one decision maker that is responsible for the budget. If additional items are requested it must go through the responsible decision maker and be noted that it is not in the budget.

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Tradeshow Week has written four White Papers for Skyline outlining the Exhibit Design Trends in Your Industry

White Papers

Manufacturing & Industrial Exhibiting Trends
Information Technology Exhibiting Trends
Medical & Healthcare Exhibiting Trends
Professional & Business Services Exhibiting Trends

With interesting information pertaining to the exhibit design trends emerging in each of the industry, several trends are distinctive to the specific industry, and yet some trends are seen across the board for all four.

A few examples of what is changing in each industry -

Manufacturing & Industrial

Looking for larger exhibit space, with a greater use of video and focusing on conference rooms and meeting space. With more concern over shipping of exhibit properties, this industry is focusing on lightweight and portable exhibits to defray cost of shipping, drayage and I&D costs.

Information Technology

This is a cutting edge industry, and their exhibit design has to be exceptional, allowing for flexibility and easy change out of graphics to adjust to virtually any new product launch. audience.

Theater style demo area’s are being added more often for impact, and client contact is on the minds of many exhibitors.

Medical & Healthcare

This industry has skyrocketed as technology has increased the possibilities, being able to capture the attention of decision makers is one of the primary focuses for exhibit design.

Targeting a message and branding product for multiple shows, exhibits are being designed to adapt to various booth sizes.  Bright colors and clear text with fewer words are designed to call attention to specialized products in the booth or to announce who an exhibitors specialized clientele includes.

Professional & Business Services

Exhibitors in professional and business services are concentrating on ways  to showcase their firms services and products to potential clients. Gearing up with more handouts and they are looking to portray their unique message to clients with face to face interaction.

Flexible exhibit design also provides marketers with the opportunity to switch out graphics and update their companys message from show to show.

Click here for more tips on detailed exhibit design

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Tradetec Skyline uses exhibit design and planning strategies that do not cause unnecessary waste of materials due to short life, poor design, inefficient construction and manufacturing processes. Using less materials than your traditional custom exhibits. Looking at statistics, for example an Island Exhibits from Tradetec weighs about 3.9 pounds per square foot, whereas, your typical custom exhibit house exhibit weighs 9.9 pounds, per square foot. Lighter weight exhibits, will reduce your drayage and shipping costs. This also means using less materials.

Product that weighs less, will also be taking up less space than your traditional custom exhibit, during the transportation process. This saves energy costs, and reduces greenhouse gas emissions during the life of the exhibit.

Here are some of the ways Tradetec Skyline is helping Green Up your exhibit:

Graphics: With a new color management system in place, reprinting for graphics errors has been reduced by 80% compared to last year. As well as promoting gang printing, Skyline has also purchased a new computer controlled cutter for more precision – again, producing less waste.

Painting: Skyline paints its thousands of metal parts with electrostatic powder paint, which produces nearly no waste and does not require environmentally harmful solvents for clean up.

Shipping: It is our principle to consolidate shipping wherever possible, which reduces the number of boxes and packaging used.

Skyline contributes to environmental sustainability in two ways: By providing lighter weight, modular exhibits that have smaller environmental impact than traditional custom exhibits, and by minimizing the impact on the environment from our manufacturing operations.

These two facets – lightweight modular trade show exhibits, and more environmentally friendly manufacturing, can be viewed through the lens of Reduce, Reuse, Recycle

• Exhibit Systems: Many of Skyline’s exhibit systems are based on metal frameworks. Skyline makes every effort to optimize each and every sheet of metal used. For example, with the purchase of a new robotic welder, comes substantially less scrap and waste.

• Graphics: With a new color management system in place, reprinting for graphics errors has been reduced by 80% compared to last year. As well as promoting gang printing, Skyline has also purchased a new computercontrolled cutter for more precision – again, producing less waste.

• Painting: Skyline paints its thousands of metal parts with electrostatic powder paint, which produces nearly no waste and does not require environmentally harmful solvents for clean up.

• Shipping: It is our principle to consolidate shipping wherever possible, which reduces the number of boxes and packaging used.

• Computer Monitors: Skyline switched from CRT to LCD to reduce energy consumption.

• Lighting: Skyline installed compact fluorescent lights in most of the factory to reduce energy use. We also had large clerestory windows installed around our entire set up floor to maximize natural light and reduce energy costs.

• Packaging: We have replaced a portion of our foam usage during packaging and shipping, with an air-filled cushion technology that can be deflated after shipping, and honeycomb cardboard which is recyclable.

• Printing: By making our marketing materials available in electronic format via our website, this allows us to cut down on excess printing. Skyline also implemented technology that converts incoming faxes into emailed documents, so we don’t have to automatically print fax pages.

• Quality: Our computerized ordering process has also been reconfigured so fewer mistakes are being made at inception, improving order quality and avoiding waste even before an order comes in.

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When it comes to your exhibit booth design, many exhibitors look for an open inviting reception counter.  With the new Stratus II, you can create a welcoming reception center to fit in any size exhibit space.

Whether you are a large exhibitor with an exhibit space of 20 x 20 or 20 x 40, or a smaller exhibitor with a 10 x 10 exhibit space, the Stratus II will help get your message across.

Paying for the concrete that your exhibit space is on, is only the beginning, dressing that exhibit booth up to portray your message can be done effectively with the added touch of the Stratus II.

There are some small differences on the Stratus II than the Standard Stratus Table:

No Keyboard Tray
Stratus II Tables are 1″ shorter than the Standard Stratus Tables
Stratus II table wrap is 2″ shorter than the Standard Stratus Table Wrap

Stratus II has 2 wire management accessory poles located on the sides near the corners, giving you a more of an open access look for either monitors, literature racks, or an over head exhibit graphic with your companies logo and message to be displayed.

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